How to picnic like a pro
plus the scary thing about banning food dyes, fried chicken manis, and why everyone is handing out free coffee
Took a break this week to meet with farmers, brands, and investors about soil health — will be sharing more next week! Also coming up: salt, weddings, and gross marketing partnerships.
It is finally Spring: the tulips are blooming, pale thighs are on every street corner, and I’ve received four texts to “just drop by our spot in the park.”
Park hangs have gotten out of hand. If you rented chairs and tablecloths, it is not a picnic. If you hang a chandelier from a tree, it is not a picnic. Henceforth, I will use the following as a definition for picnic: a casual afternoon spent leisurely lounging and snacking with two or more friends in a park on the ground.
This picnic season, I turned to an expert, whom I shall refer to as my Anonymous Picnic Friend, to help put together a guide to keep your picnics chic, low stress, and sunburn-free (not like this).
The Rules
There is no firm start or end time: drop-ins are encouraged.
Tables and chairs are not allowed (see above definition). You may use a permanent bench, or one of those nerdy trail chairs if your PT says so.
Every attendee (or pair) must bring an offering: a shared snack, bottle, or an often-overlooked necessity (e.g., trash bag, cooler, bottle opener).
Be among, but not one with, your surroundings:
Dog (or toddler) on a leash.
Music at a volume your mother would approve of.
Be well-behaved, for the most part: no one should be completely buttoned up (literally and figuratively) at a picnic.
The Numbers
You do the math.
The Spot
The host is responsible for the most critical decision: where to lay down the first blanket for the Blanket Colony. Anonymous Picnic Friend would not reveal her perfect spot, lest it be overrun by the readers of this newsletter, but instead offered a few criteria:
<15 min from amenities: you might be tempted to escape the hum of the city and venture further in, but remember that every minute into the park is another minute between you and the bathroom and/or subway.
Near a tree: dappled sunlight looks lovely on sliced cheese, and you’ll be grateful for the shade after 45 minutes.
Atop a knoll: to better observe fellow revelers and flag down your companions (even though they are inevitably staring at your location on Find My).
The Menu
For many of you, picnicking may be your only exposure to the elements all year. While you won’t have to catch your own fish in Central Park (don’t), consider how your food will do after an hour in the sun or if a gust of wind blows through. The spread should be indulgent — you are day drinking, after all — but refreshing, and not require multiple utensils.
The ideal spread:
Cheese board: one soft (but not stinky) double crème brie, one medium-hard Comte, one crystalline-aged Gouda, and a fresh baguette.
Fruit course: cubed watermelon, a bag of grapes, and a quart of strawberries.
Cut vegetables: cucumber salad, baby carrots.
Sweets: shortbread cookies, more berries.
Beverages:
Smooth, inoffensive, basically flavorless beer: Modelo, Peroni
Light, crisp, mineral white wine: Chablis, Sancerre
or a bottle of homemade Vin d’Orange
Water: more than you think you need
Level-up: pre-batched Pimm’s Cup or a Vesper
The Best Park Takeout (NYC): (there are many other parks, but these are the main ones I frequent)
Central Park:
West: get your carbs at Orwasher’s and swing by Zabar’s for cheese and potato chips. If you’re there on a Sunday, stop by the farmer’s market on 79th for pesto, chèvre, and berries.
East: grit your teeth as you buy overpriced but convenient cheese and sweets at Butterfield Market or go the farmer’s market on 82nd for bread and fruit.
Prospect Park: Stock up on fruit and cheese at Union Market or R&D for sandwiches. Grab pastries and wine from Un Posto Italiano and any last-minute bites from Winner in the park.
Williamsburg (Domino or McCarren):
Domino: Don’t even think about Roberta’s — too slammed. Build your cheese board at Eastern District and grab a bottle at Bedford Bottle Shop.
McCarren: Opt for baked goods from Bakeri or Nick & Sons. Try to convince the server at Teddy’s to let you take a margarita to-go or grab a 6-pack from Talea.
The Accessories
Essentials (do not leave home without them)
Allergy medication: taken 1 hour before departure
Sun protection: sunscreen, hat (or visor to extend time between highlights)
Blanket
Water bottle
Trash bag
Bottle opener
Joy-bringers (level up your picnic game)
Keep your wine cool in an insulated two-bottle tote bag, or, if you’re only bringing one bottle on a Citibike, bring The Pill Wine Cooler.
Keep your butt dry with a plastic-bottomed blanket (in a classic plaid or bold color).
Look out for Mother Earth with reusable plastic wine glasses, your own silverware, and a wooden serving tray.
Other Stuff to Chew On
RFK, Jr is asking the food industry to voluntarily remove food dyes and reformulate products — but major players like PepsiCo, General Mills, Mars, and Kraft Heinz have not signed on and prices may increase if they convert to natural dyes. There is not enough evidence to prove definitively that these petroleum-based dyes are bad for health, but they probably aren’t good. The key takeaway: this could set a precedent for food regulatory decisions being made without science. (
has a great detailed dive)Chobani is investing $1.2B in a massive factory in upstate NY that will process over one billion pounds of dairy product a year. This investment makes more sense to me than the cafe, which I’ve never loved.
While Khloe Kardashian is finally getting in on the protein craze with protein popcorn (she was never the most *current* sister, albeit my favorite), the rest of the world is turning their focusing to fiber. Keep an eye on Supergut, prebiotics for GLP-1 users, recently appointed the former CEO of Vital Proteins, Tracey Warner Halama, as CEO.
Hundreds of people wait for hours for Le Creuset’s annual sample sale. My two cents: just like all sample sales, you’re unlikely to find that perfect wardrobe basic on the cheap. Williams Sonoma put the oval Dutch oven on sale in all the colors — now that is tempting.
Brands will do anything to get you in the door — but mostly they’ll offer coffee. It’s a relatively inexpensive way to get more eyeballs on your product and your logo.
Loewe’s tomato clutch is finally here.
BRB making a hydroponic recession garden in anticipation of a recession.
Before everyone starts pulling back on manicures, I’d love to talk to someone who got one of these about how they went about their day:
@nailsbymei (l); @nailzz_by_kat (c); @coqodaq (r)
Don’t forget sunscreen this weekend!
Sophia
A++ for including the bottle opener as an essential
picnic season is the best season